DIGITAL DREAM: the first retail digital immersion.
movingdesign has been chosen by Unibail-Rodamco as strategic and editorial adviser for the “Digital Dream” project. This project, of an unprecedented scale, with its strategic, technical and content dimensions, redefines the use of digital signage in public places:
250 sqm of LEDs that immerse the visitor; a strategy of unique poetical contents to enrich the shopping experience; and an exclusive media format for brands to create a new emotional connection with visitors.
Discover this digital dream at Place du Dôme, 4 Temps, La Défense, Paris; the largest shopping center in Europe with over 46 million visitors per year.